Value Proposition

During this period of growth and consolidation, our company motto was "GLOBAL QUALITY LUBRICANTS", betting on research and development of new, more advanced, more efficient and environmentally friendly products.

Over the years our firm commitment to become a specialist has laid the foundations of our reputation and strength. It’s what we care about, it’s where our competence lies and it’s what we do best. 

As a company with over 20 years of experience and expertise in lubricants, we have established a unique relationship with additive suppliers. These partnerships give us direct access to the latest technologies and formulations. Our preferential status combined with our extensive knowledge of additives, production and distribution chain and our exceptional speed to market have turned us into an essential actor of our industry.

As blending specialists, we welcome the many challenges of our industry and of producing lubricants of the highest quality. We see this amplified complexity as an opportunity to create more value at every level of the chain.

We meet these challenges with a dedicated R&D team, onsite laboratory and stringent quality control throughout the production processes. We are also fully accredited by official parties and hold all necessary OEM approvals and ISO certifications.

In a secured and vigilant market with well-established players, we see ourselves as the challenger with the potential to shake-up the order of things. Over the years we have challenged the status quo with our cutting-edge Sales & Marketing approach, our state-of-the-art quality and our entrepreneurial teams.

We strive to exceed our partners’ expectations with our Value Selling approach. Combined with our solution driven mindset, we offer best-in-class techno-commercial advice, support and services, competitive trademarked products.

Our ability to conquer the market is also the result of our young, dynamic and growing team of fanatical professionals with a manifestly entrepreneurial spirit. It’s this culture that has enabled us to team-up with our Distribution Partners and to grow together.

Our critical mass has been instrumental in building our preferential relationship with base oil and additive suppliers and in ensuring our competitiveness. Along with our well-established relationships throughout the chain with OEM, OS and aftermarket, we’re also a preferred partner to International Trading Groups.